Having your online content written for your Australian website by Australian writers imbues your website with a different level of readability. It is becoming more widely known, now, that Google ranks pages with an awareness of the quality of the digital copy inherent within it. Content written in the third world for peanuts by writers with English as a second language will not ultimately deliver the SEO you desire. As digital content becomes more and more important for online marketing the bar will continue to be set higher by Google. There is an old saying, “you get what you pay for in this life.”
Serious businesses in the Western sphere utilise local talent to bolster their digital presence. Every web page and post represents your company or business. Digital marketers see websites as virtual sales people with the landing page as their first pitch. If your online copy has all the sparkle of an English lesson in a migrant centre, then you are probably deterring customers away from your business. Good sales people know that if you employ a technique, where you mirror the language used by your ‘mark’ in your pitch, you increase the chances of making a sale by some 200%. Only a local can effectively capture the nuance and inflection in the Australian idiom.
Think about how you smile to yourself when you come across an obvious spelling mistake on the menu in your favourite Thai or Japanese restaurant. They get away with it because you get to eat their delicious food, but in the virtual world you are left with only the poorly constructed sentences and awkward expressions. Language and narrative is what much of our lives are made up of, and if your website is not telling a brilliant story, well readers will go elsewhere. There are now more than a billion websites worldwide and that figure is growing exponentially.
Australian writers are not expensive and they are more productive in terms of time taken to research a topic and then producing effective copy. Well written content attracts the attention of search engines and then delivers sales enquiries. Make your website a star sales performer by enabling it with gifted content. Good copy equals more sales. Effective communication created by a local will outperform wooden words laid down by a stranger to our lands. Let the skilled writers who have grown up with the mother tongue invoke magic on your behalf. It behooves me to make this entreaty on their behalf and on yours. Get the gist of the argument?