What is Offsite SEO?
"Offsite SEO" is one of the most important phrases your business will hear this year.
Now that's an understatement.
When done well, it is the creation of quality "Offsite SEO Articles" about your business on high-traffic, Google-preferred websites, which then feature precision "Inbound Links" to your website. Links from blogs simply don'e cut it in our SEO world. We only create links from established websites with medium-to-high traffic.
In our many years of performing "Offsite SEO" we have never stooped to Link Farm and the scores of cheap and nasty Offsite SEO methods that so many other SEO operators lapsed into - through laziness, ignorance, or more than likely, through enjoying the huge profit margins between what they charge you, and the 3rd-world countries where they can buy 1000s of dodgy links from dodgy sites and blogs.
Now, with Google's launch of Google Panda, the chickens have really come home to roost.
All the purveyors of cheap, nasty links on cheap, nasty link farms and 'article marketing automation' blogs have been obliterated.
What this means for all those unwitting business owners who had gone with SEO companies who used such dubious practices, is that unfortunately for them, they have suffered massive down-gradings in their listings.
In many cases, they're having to start again, and have suffered massive losses in income.
We post articles and give inbound links only from the following proven high-traffic highest-ranking websites:
http://www.sydneycafes.com.au - 13 years old, 1000s of unique users per day
http://www.freshmag.com.au - 10 years old, 1500 unique users per day
http://www.cultprojections.com - 6 years old, over 3000 unique users per day
http://www.westcoastcafes.com.au - 11 years old, over 750 unique users per day
We've now also partnered with a new supplier of quality editorial with the following Google-approved websites now part of our team:
So we hope you'll make the right choice for your sake - not for our sake, we're already doing well and have many loyal clients thanks to our proven best practices - in this case, making the right decision about the complex applications of Offsite SEO is about your sake.
Most Searched Terms: best offsite SEO company, offsite SEO vs onsite SEO, best inbound links, offsite SEO companies sydney, best offsite SEO melbourne, best offsite SEO australia.
By Stewart Dawes
CEO Sydney Corporate SEO Company
Fairfax Media, publishers of Australia's oldest and most respected newspapers, has taken dramatic action in response, to the ever declining print publishing business model, by announcing the imminent closure of two printing presses and the axing of 1900 jobs. The digital revolution is now well and truly here to stay, at the expense of old technologies and those that it employs. Change has been coming for a decade now, but its force is still shocking, and the market has no time for irrelevancies.
Print newspapers have been dying ever since their river of gold, classified advertising, was redirected online. Digital delivered faster and cheaper results. Publishers have known the end is nigh for sometime, but tradition dies hard, and those noble jounalists, whose jobs depend upon the vested interests of their owner's advertisers, have been in a state of pre-culling for some years now. Well the axe has been sharpened and fell with frightening speed yesterday.
Phillip Meyer, the author of The Vanishing Newspaper, declared the year 2043 to be his guess, when the printing presses would fall silent. With this dramatic restructuring by Fairfax, this date may indeed be overly optimistic. The old game is over and digital is now the main game in town, for advertising and information distribution. For business owners and marketing managers, many of whom were born in the last half of the twentieth century, adapting to the digital revolution has been challenging. The free nature of the internet and social media has gone against the capitalistic grain of business in the developed world. How to value advertising on a free medium and how to best market products and brands in the digital sphere?
The importance of search engine optimisation has never been greater, SEO is absolutely vital in an overcrowded and seemingly infinite digital world. What is the point of having something wonderful if nobody can find it? Search is everything! Businesses who have traditionally marketed themselves through the print media - newspapers and magazines - Australia has had more titles per capita of population than any other developed country - are now in an unfamiliar universe. Websites? Social media pages? What to say, where to say it, and how to say it? These are all challenging and pertinent questions.
New digital strategies that may have been put in place, half heartedly, because the old world still existed, may not stand up to the market forces of an unfettered digital universe. We are, more and more, living in a virtual world and to thrive we need to be seen and found. SEO is number one in marketing terms and following this you better have something worth finding in the end. So the expectation on websites will go through the roof, in my opinion, how they look and function in a highly competitive marketplace.
I think that multiple site strategies will be required in this new purely digital age. One site will not be enough, networks and families of sites will be an optimum way of exploiting the crowded digital highway. SEO will become more important and virtual life, for your company or business, on social media and onsite will be the only way forward. Onsite SEO and offsite SEO will be the main game in successful digital marketing.
I ponder whether Pinterest will become more and more an outlet for visual advertising and that the take-up of online magazines and newspapers will now really lift off? Will mobile Ereaders, smart phones and tablets feed our need for visual stimulation in the market?
With the take-up of smart phones, here in Australia and around the globe, rapidly increasing, the stage is set for mobile phone internet browsing to surpass desktop online browsing by 2014.
What does this astounding growth mean? Quite simply, more people searching online more often, for products, information and services. Combine this with the mind boggling number of mobile apps developed by businesses for consumers to access their goods and services and you have a tsunami of market demand happening online.
"In the past year, shoppers have clicked and spent $10 billion to $12 billion online, about 5 per cent of total retail sales of $250 billion. The executive director of the Australian Retailers Association, Russell Zimmerman, says about half the online figure was spent offshore."
In Australia we have had the recent debate in the public arena, regarding overseas online shopping and the $1000A GST free thresh hold. With the large retailers, Harvey Norman, Myers and Target, threatening to establish or dramatically increase their own online presence if the government refuses to level the playing field. The Australian government has consistently stated, on advice from the ATO, that it is not revenue positive to collect the GST on these transactions. Later news reports have told of the widespread practise of Hong Kong online retailers to issue fake invoices understating the true worth of the sold item beneath the $1000A thresh hold.
Digital shopping is growing rapidly and has been supported by the high Australian dollar in relation to the green back and Euro. The tide is turning and the pace of this increase in online shopping will only continue to outstrip any overall increases in retail trade. The mobile phone now answers one of the main drawbacks to digital shopping over face to face retail, which has held it back in the past - the immediacy and mobility of the smart phone's internet access allows the consumer's desire for instant gratification versus the passive wait and see nature of desktop internet shopping.
The smart phone's small screen and the locality of its usage, often whilst driving in a car, however, will reduce the time spent searching on browsers by the user. What this really means is that SEO will become even more vital to online businesses, as consumers will quickly choose those sites ranked at the top of keyword search results. As the percentage of shopping swings more and more to online away from retail, the digital highway will become even more crowded and the need to be seen through SEO absolutely integral to business success.
Organic SEO, which is real SEO rather than Adwords, will continue its surge to marketing prominence and become the bench mark for quality websites in their bid for increased market share. Onsite SEO and offsite SEO, will become better known terms, as companies seek the magic elixir of page ranking results. I predict that this decade will be the time when SEO replaces many of the old technologies in its marketing importance and that businesses will wake up to this fact. The world is changing incredibly quickly and we have reached the tipping point.