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The footy is back on and don’t we love it? The return of AFL to our TV sets, albeit in quieter stadiums, has been welcomed by most of us around the nation. The lack of fans at the footy has left a void into which the game’s commentators have volubly attempted to fill. This viewer is tired of being loudly lectured at by ex-players paid to become instant experts on strategy and everything else under the sun. I watch the game to enjoy the skills and contest on display. The players, generally, give their all in fierce performances on behalf of their teams. Sports commentators on Australian TV, and in the AFL in particular, seek to verbally fill every second with the sound of their own loud voices. I am sick of the incessant commentary and opinion giving, which is detracting from the spectacle of the game itself. AFL Commentary: Let the game speak for itself in the wonderful athletic performance of the players.Continue Reading

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I must confess to an irrational dislike of dentists and all things dental prior to writing this post. I know that it is probably unfair to hold such feelings toward a valuable part of our society and that they most likely deserve better, but there it is. Therefore, when advisingContinue Reading

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Many working people struggle with the concept of content development for their digital marketing. Somehow it is counterintuitive for them to record their working lives on the various digital platforms. It is as if they feel they have done the work in the real world and resent copying it down on social media and their website. In fact, it requires an expansion and elucidation in the digital realm for it to be effective in promoting their work and business. For electricians and tradies content development can be a bane rather than a boon. This is why it is the smart move to put it in the hands of a professional content marketer like me.Continue Reading