Metrics: Measuring Your Marketing
For much of its life, marketing has been the last mystery left unexplained on the shelf. It has been like the art of alchemy of old, add a pinch of this and a splash of that in the hope that it will all turn to gold. Businesses have employed marketingContinue Reading
My Sydney Holiday
by Robert Hamilton I recently returned to Sydney for a month long working holiday. After living in NSW’s capital city for some 15 years through the 1980s and 1990s, I had departed the harbour city just prior to its 2000 Olympic games and had shifted to regional Australia. My timeContinue Reading
Google in Search of Intangibles
Everyone has heard or seen the acronym SEO, which stands for Search Engine Optimisation, but few actually understand what it really means. Google has maintained its place, as, by far and away, the best search engine for decades. When a consumer seeks a product or service, via selected keywords, GoogleContinue Reading
Top Articles this Week: Curated Content
Midas Word invited readers to enjoy Top Articles this Week: Curated Content. A collection about art, human faces, craft, furniture design, history, golf and more… Portraiture: Facing Up to the Painted Mirror “The human face has fascinated us for millennia. In this narcissistic age we now live in, the selfieContinue Reading
How to Write the Perfect Cover Letter
In this day and age of rapid fire and online job applications it is handy to know how to write the perfect cover letter. You have honed your resume to a keen edge, it is prickling with relevant information regarding your training and experience. Your CV shimmers with PB highlightsContinue Reading
A Brand is Not a Product it is So Much More
We live in a consumer society. Many of us are crowded into urban coastal cities; where what we wear, drive, and consume defines who we are. A brand is not a product, it is so much more in the twenty first century. Things must have souls, because we live livesContinue Reading
Medecins Sans Frontieres Australia: Donate Now
I have always admired Medecins Sans Frontieres (MSF), Doctors Without Borders, for the work that they do around the world, helping people in desperate need, no matter where they are and whatever their beliefs. Health professionals and aid workers risking their lives to reach those in real need across theContinue Reading
From Foxtel to Netflix: My Consumer Journey
In comparison with questions about the Two State Solution in Israel my home entertainment provider consumer journey may pale into insignificance, but it is my journey just the same. Going from Foxtel to Netflix on my consumer journey has shown me certain things about the industry and myself. I drewContinue Reading
Sex: The Wolf & Red Riding Hood
Sex, in the twenty first century, sits as an uncomfortable bedfellow with political correctness. One can almost see grandma in her bed, with her long snout tied beneath sleeping cap, and Little Red Riding Hood gazing into her great big eyes. The wolf lies beneath the sheets, pretending to beContinue Reading
Plutarch: Historian or Myth Maker?
Plutarch, like many writers, told his audience what they wanted to hear. When comparing Plutarch’s account of the Osiris myth, in his Isis and Osiris, with the extant evidence from ancient Egypt, it is clear that the myth was a later development within the narrative of Egyptian religion. The texturalContinue Reading




