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It may or may not come as a surprise that dentists in Australia have embraced digital marketing like few other sectors in the service industry. Google search is serving dental clinics well, as Aussies type in their keywords to find the right dentist for them. Therefore, it may perchance be of interest to some just what these are. Dentistry’s best words for marketing: What are they? What are the magic words delivering more enquiries and more business to the door of dentists in Australian capital cities? Is there any rhyme or reason to be followed in finding the secret words that have opened up these many doors to prosperity?

Dentist tool - Dentistry's best words for marketing

Marketing Dentists Digitally Via Keywords

The road to ruin is sometimes paved with the best of intentions. This is something to keep in mind when analysing marketing strategies. However, in accordance with the recent Indigenous Voice referendum defeat in Australia, you can’t go far wrong with ‘white’. White has been a winner for dentists when matched with teeth and smile. Our cultural obsession with the Hollywood smile in the western world has delivered dentists a motza of business. Selling bleach has never been more profitable with the markup in the thousands of percent.

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Spitting Out The Topical Terminology In Dental Land

What other keywords have turned a profit for dental clinics in recent times. ‘Dental implants’ has been a money spinner, as have:

  • Cosmetic dentist
  • Pain free dentistry
  • Invisalign
  • Grinding teeth
  • Wisdom teeth removal
  • Root canal
  • Gum disease
  • Chipped tooth
  • Veneers
  • Tooth crown
  • Cavity
  • Emergency dentist
  • Sensitive teeth
  • Oral surgeon

Overbites don’t lead to overbesity and braces don’t lead to embraces. The bite is most often in the bill and private health insurance is a dentist’s best friend. Marketing and digital marketing in particular seems eminently suitable for such a well healed profession as dentistry.

Nothing is completely pain free but modern dentistry professes to be in the business of minimisation in this regard.

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SEO Serves The Dental Business Very Well

A bit of spit and polish never goes astray when developing your marketing strategy in the digital age. Google search serves the SEO savvy dental practice well with the right keywords in place. Of course, practice makes perfect when it comes to dental content.

A dedicated SEO agency will lead most dentists to the promised land if they know the shape of the bite and how to drill down beyond the veneer.


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