MidasWord

Breaking News

1 month ago A Farewell Letter to Scott Morrison
1 month ago Out Of Touch Australian Media
2 months ago Why Did God Bother Us?
3 months ago Who Will You Vote For on May 21?
3 months ago Batman Won’t Save Us
3 months ago The Actors On Our Political Stage
4 months ago Morally Bankrupt Russian Religious Leader Backs Putin’s Invasion
4 months ago Russians Must Boot Out Putin
4 months ago The War Mongers Among Us
4 months ago Lying Liberals Manipulating Truth Trump Style

A Brand is Not a Product it is So Much More

Posted on 12 February 2018 by SpeakTruth

We live in a consumer society. Many of us are crowded into urban coastal cities; where what we wear, drive, and consume defines who we are. A brand is not a product, it is so much more in the twenty first century. Things must have souls, because we live lives Continue Reading

While the sharks circled Michelle Fyfe, the state's hospital system buckled in the background 2 July 2022
As criticism of outgoing St John WA boss Michelle Fyfe intensified, the spotlight was shifted away from the root of the problems with the ambulance service — the enormous pressure on emergency departments.
Keane Bourke
Electoral commission warns Bragg by-election result unlikely to be known until next week 1 July 2022
South Australia's electoral commission has warned a result in the Bragg by-election will likely take days due to the high number of declaration votes.
Rebecca Opie
Redland Mayor allegedly more than three times over the limit when she crashed her car 1 July 2022
Redland Mayor Karen Williams faces a drink-driving charge after crashing her car after work more than a week ago.
New evidence suggests coal ash dams could be poisoning birds 1 July 2022
Environmentalists have long suspected that heavy metals were leaching from power station coal ash dams into the ecosystem. Now they say they have the evidence to prove it.
Ben Millington
Australia is running out of rural GPs and an 'insulting' 1.6 per cent pay rise won't help 1 July 2022
GPs are warning a marginal pay rise could further accelerate the loss of doctors from rural and regional Australia after a Medicare rebate increase left them with just 65 cents more for a bulk-billed appointment.
Joanna Woodburn
This is what America's abortion landscape looks like one week post-Roe 1 July 2022
The US Supreme Court decision to overturn Roe v Wade sparked legal battles in multiple states. Here's a snapshot of where America's abortion laws stand one week since the ruling.
Jessica Riga
How the Northern Territory is helping pave the way for better abortion access 1 July 2022
Family Planning clinics in the Northern Territory typically receive "hundreds of calls every week" from women around Australia seeking an abortion, says the organisation's NT chief executive, Robin Wardle. Here's why.
Samantha Dick
Six-hour yacht recovery pushes tow truck driver's skills to the limits on Queensland beach 1 July 2022
A Queensland community is grateful that a 15-metre fibreglass yacht has been removed from a popular beach in the middle of the school holidays.
Kylie Bartholomew
Former champ Kerber sent packing as fellow German continues giant-killing Wimbledon run 1 July 2022
Maria, the oldest player left in the women's draw, overcame fifth-seed Sakkari to make it to the fourth round of Wimbledon for the first time.
Dad steers vision-impaired son's bid for back-to-back lawn bowls gold 1 July 2022
Para-athlete Jake Fehlberg relies on his dad's guidance to launch bowls towards a target he can't see. The partnership has paid off so far as Jake chases Commonwealth Games glory.
Jake Kearnan
How Sydney's gangsters have become 'out of control' 1 July 2022
Some experts believe a difference between the underworld of yesteryear and modern gangsters is that they've become much less subtle. Instead of making enemies disappear, crooks are now happy to gun down rivals in front of their family and random bystanders.
Heath Parkes-Hupton
Isner breaks all-time aces record, Djokovic eases into fourth round at Wimbledon 1 July 2022
The big-hitting American beats Ivo Karlovic's all-time aces record of 13,728 in his match against Italian youngster Jannik Sinner.
One of the world's rarest fish spotted off the coast of Queensland 1 July 2022
A marine biologist had to ask around after struggling to identify a fish species known to dwell in deep stretches of the ocean.
Phil Brandel
The fine-dining restaurants serving up a new flavour for country communities 1 July 2022
Fine-dining restaurants are increasingly cropping up in regional Australia. The knock-on effects are reshaping towns and communities.
Jeremy Story Carter
Australia is currently without a men's world boxing champion. Jai Opetaia is looking to change that tonight 1 July 2022
All you need to know as Jai Opetaia takes on Mairis Briedis for the IBF and Ring world cruiserweight titles at the Gold Coast Convention and Exhibition Centre.
Simon Smale
The murders that 'changed Australia': Hannah Clarke's legacy exposed the danger of fixated behaviour 1 July 2022
Despite significant changes to policing since the murders of Hannah Clarke and Doreen Langham, advocates say pre-emptive measures need to be put in place that recognise family violence as domestic terrorism.
Talissa Siganto
An apology and a promise to stay after 'bullet-dodging' week – Palaszczuk stands firm despite integrity criticism 1 July 2022
Queensland Premier Annastacia Palaszczuk's response to the Let The Sunshine In review left many feeling she's content to sit in the dark with the curtains drawn, Rachel Riga writes.
Rachel Riga
Wallabies legend Mark Ella surprised but happy to have Cook Cup renamed in his honour 1 July 2022
Mark Ella's name will adorn the newly minted Ella-Mobbs Cup, and the Wallabies legend says learning more about English rugby great Edgar Mobbs made the honour that much greater.
Yves Lambaert claims shock win in first Tour de France stage 1 July 2022
The Quick-Step Alpha Vinyl rider finished five seconds ahead of pre-stage favourite Wout van Aert as a number of riders crashed on slippery cobblestones.
UN nuclear watchdog boss to scrutinise Australia's submarine plans 1 July 2022
International Atomic Energy Agency's Rafael Grossi will travel to Australia to ensure the country's nuclear submarine program does not pose any nuclear-proliferation or safety risks.
Stephen Dziedzic and Andrew Greene