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Why Good Copy Is Now Even More Important

by SpeakTruth

5 July 2014 9 yrs

Why is good copy now more important than ever before? Good copy, online, and in your digital marketing is absolutely vital to your business. Because print advertising is dead and TV is becoming increasingly irrelevant to consumer choices in the marketplace. Consumers are researching and […]

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by SpeakTruth

1 July 2014 9 yrs

Online Content Writers Adelaide

by SpeakTruth

9 December 2023 3 dys

Trump’s America

Any sane person watching on has concern enough to be worried about Trump’s America. The very fact that this guy is still the leading GOP candidate for the 2024 presidential election is a judgement on the American people. Despots and dictators don’t rise to power without the help of the people. Everybody knows that Donald J Trump is a liar and a cheat. I mean, the guy is compulsive in both these character failings. More concerning is that he has broken the law on numerous occasions and has managed to avoid prosecution or conviction. No one voting for Trump is truly unaware of who is and how he goes about business.

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by SpeakTruth

6 December 2023 6 dys

The Australian Media Landscape

The Australian media landscape is a predominantly conservative one. The ABC stands out as a beacon of social inclusiveness and a leader in this regard. The national broadcaster was the first to feature Indigenous presenters on their roster and to break through the colour barrier. Similarly, the inclusion of presenters with a disability has paved the way for more Australians to see these members of our community in a new light. The commercial networks are never leaders in this space, rather they revel in the comfort zone by featuring attractive exemplars from the dominant white cohort.

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by SpeakTruth

4 December 2023 1 week

A Letter To Australia

Dear Australia, I don’t want to be negative but fear you are in the grip of vested interests. A letter to Australia to warn you about stuff. Ever since the days of the squattocracy some hard white men have been having their way with your resources. Never minding about the Indigenous blood they carelessly spilt upon your red earth. These determined settlers disregarded British instruction about allowing Aboriginal people to access their waterways and hunting grounds, preferring to slaughter them expediently instead. The British overlords were piss weak in this regard, it must be said.

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Episode 11: The Kitchen: Hestia & Sacrifice - Robert Sudha Hamilton's Podcast

The kitchen is a place of warmth and potential danger. It is packed with sharp implements, in most cases, and home to fire. Our kitchens are all about fuel, with fuel for the body and fuel for the oven and cooktop coming to the fore. Modern kitchens can disguise their function through artifice and interior design but at their heart they are fiery places. What voice is most at home in the kitchen? An imperative one barking instructions is oft required in the heat of the moment and under the duress of cooking up a storm. “Happiness is a sharp knife.”Here in the kitchen you will meet the no bullshit You. The part of you that needs to get the job done, the family fed, and keep the pantry full of food. The subpersonality which monitors and maintains the state of your refrigerator. The You that keeps a tidy kitchen. The Captain in charge of the sink and ensuring the washing up gets done. You may delegate these roles to underlings but keeping everything ship shape is the role of the Captain on deck. Kitchens like ships demand order and constant vigilance, lest they fall into chaotic disrepair. Interestingly, Hestia was a virginal goddess and refused the suits of both Apollo and Poseidon. Perhaps this is where we get the separation of the sexual roles of the wife and mother in the home and the focus on providing nurture and hospitality instead. Hestia was seen as the giver of all domestic happiness and good fortune in the home and she was believed to dwell in the inner parts of every home. She was also the first god mentioned at every sacrifice, as she represented the hearth where sacrifices took place – this is the direct link to our kitchens today and the idea of the sacred chef. There are very few temples of Hestia extant and this is thought to be because every home was her temple in the Hellenistic world. I think we can draw some intuition from this in our view of our homes being places of divine inspiration.

Trump cancels plan to testify in New York fraud trial, saying he has 'nothing more to say' 11 December 2023
Former US president Donald Trump says he has changed his mind about testifying in his own defence in a New York fraud case where he is accused of exaggerating the value of his real estate assets by billions of dollars to obtain more favourable bank loans and insurance terms.
India's top court upholds Modi government's 2019 decision to end special status for Kashmir 11 December 2023
India's Supreme Court upholds a move by Prime Minister Narendra Modi's government to revoke the limited autonomy of Muslim-majority Kashmir, where an insurgency has raged for decades.
Police, WorkSafe investigate man's death at business in WA's Goldfields 11 December 2023
Emergency services were called to the worksite in South Boulder after reports a man was trapped under machinery, and later confirmed he had died.
Jarrod Lucas
Olympics injury setback for swim champ Emma McKeon 11 December 2023
Australia's most decorated Olympian is ruled out of the Queensland swimming championships as she manages a torn muscle under her armpit.
Townsville reeling after week-long crime wave of ram raids, car thefts and attacks on police 11 December 2023
Dozens of extra officers have been deployed to the North Queensland city after a shocking spate of crimes, mostly committed by minors, that residents say have left them traumatised.
Rachael Merritt, Chloe Chomicki, and Lily Nothling
Chemist Warehouse may be a discount pharmacy, but it's agreed to a merger worth $8.8 billion 11 December 2023
After months of speculation, the retail pharmacy juggernaut that is Chemist Warehouse will merge with Sigma Healthcare to create the biggest pharmacy company in Australia. Here's how the deal came to fruition, and what it means for their hundreds of stores.
Kate Ainsworth
'He changed his plea!': Family relief after man tells judge 'I'm guilty' of Christmas Day murder 11 December 2023
A man's guilty plea over the murder of his ex-wife on Christmas Day brings relief to the family, nearly two years since her death.
Liz Gwynn
'I saw a car coming': Mother on trial for causing a crash that killed her daughter, stepson 11 December 2023
Careless driving-accused Stacey Leigh Cunningham has fought back tears as Perth Magistrates Court hears details of the crash that killed her daughter and stepson in 2020.
Joanna Menagh
Key architect of WestConnex says motorists aren't to blame for Rozelle Interchange confusion 11 December 2023
The former chair of Sydney's controversial WestConnex mega-project says motorists are not to blame for the traffic problems on the new multi-billion-dollar Rozelle Interchange.
Jason Om
More chicken and veg, less cow to feed — and save — the world, says UN at climate summit 11 December 2023
Wealthy countries will need to cut the amount of red meat they eat if they're going to meet climate goals, according to a sustainable food roadmap launched at the UN climate summit in Dubai.
Fiona Broom
Murderers sentenced to life as Jason De Ieso's family lashes out at 'young thugs trying to be cool' 11 December 2023
Seven men found guilty of murdering Adelaide man Jason De Ieso will each spend at least 30 years behind bars.
Evelyn Leckie
'It just doesn't happen here': Locals shocked after woman and baby found dead in house 11 December 2023
A woman and baby have been found dead inside a home in Perth's inner-north, as major crime detectives investigate.
James Carmody and Grace Burmas
'Urgent action' needed to fix school funding inequality, major review finds 11 December 2023
Public schools must be fully funded to combat inequality and all students should be regularly screened to see if they need additional support, a major review into school resourcing has found.
Claudia Long and Evan Young
Crowds flock to beach after whale strands itself again, shark warning issued 11 December 2023
A whale that has stranded itself twice in the past two days south of Perth may need to be euthanised, WA authorities say.
Rebecca Trigger and Nicolas Perpitch
'Always been my dream': History made on Tiwi Islands after first women's footy grand final 11 December 2023
The rapid rise of Australian Rules Football continues on the Tiwi Islands, home to some of the sport's greatest names, as the inaugural grand final comes down to a thrilling finish.
Steve Vivian
Kerry Stokes to pay Nine's court costs over Ben Roberts-Smith defamation trial 11 December 2023
Orders made in the Federal Court on Monday confirm Mr Stokes's private company, Australian Capital Equity Pty Ltd, will pay Nine's costs on an indemnity basis.
Heath Parkes-Hupton
NRL player avoids jail over bone-crunching rooftop attack on tradesman 11 December 2023
The stood-down Dragons player was armed with a hammer when he chased a tradesman onto a two-storey roof in a Wollongong suburb last year. The court heard he was urged on by his father, who has been jailed.
Kelly Fuller
Australia 'aware' of policy initiative as Beijing brings seven Pacific delegates to China for police talks 11 December 2023
Three Pacific ministers attend a high-level meeting on police cooperation between China and Pacific Island nations as Beijing continues its push to cement deeper security ties with the region.
Stephen Dziedzic
More heatwaves, fewer cyclones: Emergency agencies prepare for hot and dry summer 11 December 2023
Recent rainfall may have eased bushfire concerns in large swathes of the country, but emergency services are still warning of substantial fire and heatwave concerns for the summer ahead.
Tom Lowrey
Nathan Lyon and Mitchell Starc to keep rookie waiting for dream Test debut 11 December 2023
With Nathan Lyon back and Mitch Starc proving his fitness, Lance Morris is unlikely to come into the side for the first Test against Pakistan.