commercial identity Archives

Why Good Copy Is Now Even More Important

5 July 201421 February 2023

21 February 20235 July 2014

art of persuasion, blogging, business marketing

Why is good copy now more important than ever before? Good copy, online, and in your digital marketing is absolutely vital to your business....

Bite & Smile PDF Version by Robert Sudha Hamilton

Bite & Smile: Delving into Dental Care for an Informed Choice PDF version by Robert Sudha Hamilton. A Midas Word Publication. 350 pages of oral care gold. Easy to read and full of fun facts.

Bite & Smile: Delving into Dental Care for an Informed Choice is written to provide information and relevant content related to dentistry. It is hoped that you will find within its pages useful stuff, so that you can decide on the right course of action. Sometimes, when you are suffering from tooth ache it is not the best time to make those calls you know nothing about. Your dentist might say to you in the chair, “well, what’s it to be extraction or root canal? “ At the time, you are in agony, on your way to a numb cheek and lips, and might be playing with limited resources. Therefore, your decision weighs a lot and do you really have all the necessary data at hand?

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America Matters PDF version

Get the America Matters: Pre-apocalyptic Posts & Essays in the Shadow of Trump PDF ebook. By Robert Sudha Hamilton.

If you read one book this year make it this one. Knowledge is power & time is running out folks. Every page is filled with insight and truthful accounts of what drives America now and in its past. Great reading for a world on the brink of massive changes – which way will the pendulum tip? Can the greatest nation on earth pull itself out of a tail spin? More than 250 pages of truth serum.

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Episode 12: The Politics of Grievance - Robert Sudha Hamilton's Podcast

America is the great democratic experiment. Although, this is getting on for some 250 years now. This nation is in the grip of the politics of grievance. Partisan politics in America is more about hating the other side than particularly loving the side you are voting for. Americans have been encouraged to focus their attention upon their grievances via decades of negative campaigning and attack ads. Demonizing ‘the other’ is the favoured political pastime in the 21C. Identity politics and social values are the main game these days. Economic issues are now seen through this ideological filter.Murdoch, Fox & Stirring Grievance In AmericaRupert Murdoch and his Fox News are merchants of toxic polarization. This network is spewing out lies and fake news 24/7. Every presentation is top heavy in anti-woke content and a right wing bias. Regular viewers are sucked into a spin cycle of libertarian anti-government GOP grievance stoking. Old white men upset at their changing worlds, where heaven forbid minorities are now getting a say. OMG the sky is going to fall in. In this partisan realm complaints about there being too many coloured faces on TV and LGBTQIA folk making too much noise are legion. Uppity women talking about sexual harassment and such like make their viewer’s blood boil – which is the whole idea for Fox. Getting their audience riled up keeps eyeballs on them and advertising rates going up for their revenue.Popularizing Poisonous Issues For Political GainThe politics of grievance is all about popularizing these causes for the benefit of candidates and the party. The party promoting these grievances doesn’t need positive policies. They just bang on about how the other side is to blame for the problem.

Race horse trainer suspended for 'horrific' incident caught on CCTV footage 20 March 2025
The Queensland Racing Integrity Commission has found trainer Tom Smith guilty for improper conduct after allegedly striking a horse with a shortened poly pipe as a blunt force object.
Aaron Kelly
Thousands of breeding flying foxes stopping planes from landing 20 March 2025
Next to Rockhampton Airport is a large botanical garden filled with thousands of flying foxes, and when the sun sets these creatures come alive and cause headaches for incoming flights.
Freya Jetson
Melbourne Airport Rail Link timeline now unknown amid signing an MoU 20 March 2025
The Federal government, state government and Melbourne Airport have signed a Memorandum of Understanding to commence delivery of the Airport Rail Link project but would not confirm a completion date.
Federal Labor's move to protect Macquarie Harbour salmon farming blasted by Greens 20 March 2025
Federal Labor will push through legislation next week which could derail a legal battle over salmon farming's impact on an endangered ray and safeguard the industry's future in Tasmania.
Bec Pridham
How tidy does your garden need to be at the end of a lease? 19 March 2025
The Real Estate Institute of Australia says tenants are under no legal obligation to hire a professional to tidy their rental garden or courtyard.
Amy Sheehan
Crime rate in Victoria hits 'unacceptable' high, driven by young offenders 19 March 2025
Victoria's crime rate rose by more than 13 per cent last year, with the number of criminal incidents reaching record levels. Police say youth crime and thefts from vehicles are driving the increase.
Sick of socialising at pubs, Denika's all-female hiking group hits its stride 19 March 2025
A hiking group just for women has exploded in popularity in north Queensland, as women seek friendship and fulfilment without the need for alcohol.
Lily Nothling
The power play behind Putin's pause on Ukraine energy plant strikes 19 March 2025
Strikes against energy facilities have been a key part of both Russia and Ukraine's efforts to weaken the other, but a 30-day pause in strikes may be part of Russia's overall power play.
Annika Burgess
Rising Matildas talent talks 'huge emotional toll' of repeated ACLs 19 March 2025
Holly McNamara is set to play a starring role in Melbourne City's AFC Women's Champions League quarterfinal against Taiwanese club Taichung Blue Whale.
Marnie Vinall
Racehorse trainer suspended for 'horrific' incident caught on CCTV 19 March 2025
The Queensland Racing Integrity Commission has found trainer Tom Smith guilty of improper conduct for striking a horse with a pipe and punching it.
Aaron Kelly
Pope Francis no longer on ventilation, Vatican says 19 March 2025
The latest positive update on Pope Francis as the 88-year-old battles pneumonia after five weeks in hospital.
In Adolescence, online misogyny is taken to the darkest extreme 19 March 2025
Netflix's new one-take crime drama takes toxic masculinity to a violent extreme. We asked an expert to help us unpack how reflective Adolescence is of our real world.
Rachel Rasker
The school where 80 per cent of students don't show up for classes 19 March 2025
Just 20 per cent of high school students attend classes in WA's Fitzroy Crossing. But there's a glimmer of hope at another school which is trying to keep more kids engaged in their education.
Vanessa Mills and Giulia Bertoglio
'Mr Wollongong' child sex links known to police, biographer says 19 March 2025
A new biography of the former lord mayor of Wollongong, Frank Arkell, reveals evidence suggesting police were aware of his involvement with a paedophile ring more than a decade before he was charged with child sex offences.
Nick McLaren and Tim Fernandez
Kyrgios bounces back into winners circle for first time since 2022 19 March 2025
Australia's Nick Kyrgios has won his first ATP tour match since 2022 with a first-round victory at the Miami Open, while Australia's women's number one Kim Birrell earned a notable win, saving a match point en route to victory.
Kiwi star becomes youngest to run sub-4-minute mile 19 March 2025
Sam Ruthe, a 15-year-old New Zealander, has become the youngest athlete ever to run a mile in under 4 minutes.
The next Australian cyclone could be less than a week away 19 March 2025
With already nine tropical cyclones developing since December, and one potentially forming this week, Australia's busiest cyclone season in 19 years could be on the cards.
Tom Saunders
Emergency alert as 450mm downpour cuts off parts of North Qld 19 March 2025
Cardwell Gap, near Ingham, cops a massive deluge overnight and flooding has again the Bruce Highway with more wet weather to come.
Julia André and Vanessa Jarrett
'Flawed from the start': Accuracy of OpenAI's newest GPT questioned 19 March 2025
OpenAI says its latest chatbot should make fewer "hallucination" errors based on a measurement system the company devised. So how does it work, and what does it show?
Ellen Phiddian
Viveca loves her local library, but was surprised to find the doors shut 19 March 2025
Unplanned staff absences are being blamed for several closures of libraries in the ACT this year, leaving some library users concerned.
Monte Bovill