Maleny based SEO marketing strategy and copywriting agency
Hinterland online SEO marketing and design service
Midas Word is a Sunshine Coast based content rich site, where you will find numerous examples of articles, specifically written for clients and published in appropriate media channels. Many of these articles are highly informative and will enrich your knowledge on their particular topic. The content and style of the writing is also a showcase of the Midas Word skill set. Our focus is on creating effective, informative and exciting copy, which will shine a light on you and/or your product.
Midas Word, in Maleny, has particular experience in presenting new concepts/products in health, the environment and in holistic lifestyles. In many cases these concepts are complex, and require a great deal of research, to present them intelligently to a readership, which is often well versed on the topic. Often these articles have then been published in journals and speciality magazines like WellBeing and Conscious Living.
Midas Word of Maleny, in consultation with you, can craft the right words for you and your business, online - search engine optimising copy and editing services; in print for your sunshine coast business- writing feature articles which place your hinterland product/service glowingly in front of your market; producing internal corporate communications - elucidating and polishing data for concise consumption; external communication - press releases and speech writing that awakens public interest; and advertising copywriting and design.
Midas Word of Maleny can make your words a unique point of difference in the way you communicate with your market. Midas Word can make sure that you are heard above the din of the world, with words that ring all the bells and tag all the search engine's attention. We would love to help you discover a communication formula, designed especially to program your success. Midas Word when words really matter!
A Midas Word Tip
Mobile Phone Internet Browsing to Surpass Desktop 2014
With the take-up of smart phones, here in Australia and around the globe, rapidly increasing, the stage is set for mobile phone internet browsing to surpass desktop online browsing by 2014.
What does this astounding growth mean? Quite simply, more people searching online more often, for products, information and services. Combine this with the mind boggling number of mobile apps developed by businesses for consumers to access their goods and services and you have a tsunami of market demand happening online.
"In the past year, shoppers have clicked and spent $10 billion to $12 billion online, about 5 per cent of total retail sales of $250 billion. The executive director of the Australian Retailers Association, Russell Zimmerman, says about half the online figure was spent offshore."
In Australia we have had the recent debate in the public arena, regarding overseas online shopping and the $1000A GST free thresh hold. With the large retailers, Harvey Norman, Myers and Target, threatening to establish or dramatically increase their own online presence if the government refuses to level the playing field. The Australian government has consistently stated, on advice from the ATO, that it is not revenue positive to collect the GST on these transactions. Later news reports have told of the widespread practise of Hong Kong online retailers to issue fake invoices understating the true worth of the sold item beneath the $1000A thresh hold.
Digital shopping is growing rapidly and has been supported by the high Australian dollar in relation to the green back and Euro. The tide is turning and the pace of this increase in online shopping will only continue to outstrip any overall increases in retail trade. The mobile phone now answers one of the main drawbacks to digital shopping over face to face retail, which has held it back in the past - the immediacy and mobility of the smart phone's internet access allows the consumer's desire for instant gratification versus the passive wait and see nature of desktop internet shopping.
The smart phone's small screen and the locality of its usage, often whilst driving in a car, however, will reduce the time spent searching on browsers by the user. What this really means is that SEO will become even more vital to online businesses, as consumers will quickly choose those sites ranked at the top of keyword search results. As the percentage of shopping swings more and more to online away from retail, the digital highway will become even more crowded and the need to be seen through SEO absolutely integral to business success.
Organic SEO, which is real SEO rather than Adwords, will continue its surge to marketing prominence and become the bench mark for quality websites in their bid for increased market share. Onsite SEO and offsite SEO, will become better known terms, as companies seek the magic elixir of page ranking results. I predict that this decade will be the time when SEO replaces many of the old technologies in its marketing importance and that businesses will wake up to this fact. The world is changing incredibly quickly and we have reached the tipping point.
Online Copy Guide
Make sure that your online copy is clear and concise, take the time to spell check and format - so that your readers can easily scan your site for information. Nothing puts people off quite as quickly as basic mistakes with the use of language, poor spelling and grammar. Why are they going to put their trust in a site that can't even spell properly?
Language is an incredibly nuanced instrument and it can perform miracles in the right hands. Around 40% of the community consciously respond to intelligent use of language and those that do not understand the nuances still appreciate and react accordingly to its instructive sub-meanings. Employing a copywriter can make a big difference to your bottom line.
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